Managed and produced a comprehensive social media campaign for a musical artist client to increase monthly streams, share creative content, boost user engagement, expand social media presence, develop branding and produce impressions. I was able to cost-effectively provide a promotional outlet for his projects and capitalize on his charisma by developing brand identity and creating a personal relationship with him and his followers. Digital marketing allowed for global outreach to a diverse audience and the ability to analyze and measure return on investment and key performance indicators of effectiveness to drive optimal performance. I was able to achieve the client's goals of 33% increase in followers, 10.3% increase in weekly insights/impressions and monthly listeners on streaming platforms.